Why invest in Search Engine Optimisation?

Why not.

If you run a business you need to tell people you exist. This can be harder with your website, when Google Index has 8.5 billion pages and Yahoo has 14 billion.

It is vital for every business, small as well as medium and large, to take into consideration how its Web site ranks in the major search engines and directories.

Many companies underestimate the importance of search engines and fail to understand the ranking process so they end up ignoring what may be the most crucial ingredient of Internet marketing strategy.

Today people google (use internet search) a service before using the telephone directory.

Did you know that:

62% of search engine users click within the first page of results
90% do not go past the 3rd page of search results

If your web site is not listed on the first result page, chances are that potential customers will not see your website.

Does your company value high search engine results as much as your potential customers do?